Empowering
 Brands – In Store

We help brands win where it counts — right at the shelf. With science, precision, and a people-first approach, we make in-store execution a competitive edge across KSA and beyond.

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How We Help Your Brand Win In-Store

From strategy to shelf, here's how we deliver the tools, expertise, and energy your brand needs to stand out and succeed every day.

End-to-End Channel Coverage

End-to-End Channel Coverage

No channel left behind. We integrate execution across hypermarkets, pharmacies, perfumeries, specialized shops, groceries, and more—ensuring a seamless experience for your customers, everywhere.

End-to-End Channel Coverage

2500+ Brand Champions Ready, Trained, and Motivated

Leveraging the 'Power of One,' our expert team brings energy, skill, and purpose to every activation, driving sales and visibility.

End-to-End Channel Coverage

Deep Local Expertise

Operating all across the Middle East, our team understands the local nuances that make or break retail success. We localize your brand to resonate with every audience, and we've got the track record to.

End-to-End Channel Coverage

Measurable Impact with Proprietary Solutions

Our unique ISEE Success Journey™ and C-Store software turn your in-store strategy into actionable, live data delivering results you can see and measure from day one.

End-to-End Channel Coverage

Customized, Tech-Driven Services

We don't do one-size-fits-all. Our advanced in-house system harness cutting-edge technology to track in-store performance, adapt in real time, and deliver results that move your brand forward on every shelf.

End-to-End Channel Coverage

World-Class Training at Your Service

Our Frontliners Academy gives your brand a competitive edge, turning every interaction into an opportunity for sales and loyalty.

Brand Champions

2500+

partner clients

100+

 Years of operations

18+

countries

4

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

We Architect The Way Brands
Shine in Store

From Sell-in to Sell-out, We Ensure your Brand Thrives in Every Retail Environment

In Store Execution Excellence
In Store Execution Excellence Icon

In Store Execution Excellence

Your brand. Perfectly executed at shelf.
Planogram compliance, category management, trade marketing execution, audits, and retail field force management.

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Brand Activation
Brand Activation Icon

Brand Activation

Bring your brand to life with impact.
Promoter programs, sampling, activations, POS logistics, and seasonal campaigns.

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Hayak Services
Hayak Services Icon

Hayak Services

People power, streamlined.
Outsourced field teams, recruitment support, and payment logistics tailored to your needs.

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Partner EM <small>GTM  Encapsulated Model</small>
Partner EM <small>GTM  Encapsulated Model</small> Icon

Partner EM GTM Encapsulated Model

One partner. Multiple solutions.
A packaged offering combining execution, activation, and manpower services.

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Your Complete Partner for
In-Store Excellence

Where We Are

Our market experience stretches over x cities in the Middle East with 2500+ team members, designing dedicated retail experiences that match your customers’ evolving shopping behaviors.

90

Cities

2500

Employees

10

Branches

40

Cities

2000

Employees

10

Branches

40

Cities

2000

Employees

10

Branches

40

Cities

2000

Employees

10

Branches

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Partners Voices

Sales-enablement in MEA with Philips
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“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.”

Samantha William
Samantha William Regional Manager at Philips
Sales-enablement in MEA with Philips Sales-enablement in MEA with Philips
Sales-enablement in MEA with Lactalis and revenue increase YoY
+

“Increased revenue has been the biggest vital highlight after our partnership”

Sales-enablement in MEA with Lactalis and revenue increase YoY Sales-enablement in MEA with Lactalis and revenue increase YoY
Growth in MEA with <br> Brand Partners
+

“Increased revenue has been the biggest vital highlight after our partnership”

Growth in MEA with <br> Brand Partners Growth in MEA with
Brand Partners
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Distribution arm and <br> growth in MEA
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“Increased revenue has been the biggest vital highlight after our partnership”

Distribution arm and <br> growth in MEA Distribution arm and
growth in MEA
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Culture & Working at Brand Partners

Living Our Values

We live, feel, and embrace our HOTTRUST values every single day, forming partnerships that matter and driving meaningful change.

Our culture
Our Culture
Orienting Compass

Our purpose is the compass that guides us through business complexities, rooted in driving our team’s growth and uplifting the community.

About us
A Beehive of Experts

We are a beehive of experts who own the science and art of transforming the industry, with our backbone frontliners as our most valuable asset.

Work with us

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Where Brands Perform. In Store. On Shelf

Let’s talk about how we can support
your brand’s next chapter.

Whether you're launching, optimizing, or scaling — we’re ready to activate.

Get a free audit now